Dec
18

Social Media for Brands, Why Established Media Should Worry

Mervyn Alamgir on December 18th, 2008

Jeremiah Owyang (@jowyang) asks a very timely question. Many people are commenting on the topic of media outlets breaking embargos (the post that started it, this follow-up post from Brian Solis, and a tweet storm on the subject). As Jeremiah asks, why don’t brands tell the stories themselves? Media and communications are undergoing significant changes in how [...]

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social media, strategy No comments »
Dec
3

Productivity driving the IT purchase cycle

Mervyn Alamgir on December 3rd, 2008

Yesterday I read an article in the Dec/Jan issue of Fast Company about the change in Cisco’s corporate culture to embrace social media and collaboration. According to the article, Cisco has taken a strong step to leverage Web 2.0 technologies through acquisition and internally developed Web 2.0 tools. One interesting point made in the article [...]

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new technology, product development, strategy No comments »